How to cite or credit a company logo

A clear source note helps readers find the current asset. It does not replace the owner’s permission or brand rules.

Check whether the brand gives a required credit

Start with the official brand, press or media page. Some companies provide a required trademark line, a specific name for the logo or a condition for linking back.

Keep the credit factual

Name the company and, where useful, link to its official asset or brand-guideline page. Avoid wording that suggests sponsorship, endorsement or affiliation unless that relationship exists.

Put the source close to the logo when context matters

A source note is most useful beside an image in a report, article or presentation. In a larger asset library, a link in the item details may be clearer than repeating the same line beneath every mark.

Credit does not grant rights

You may still need permission for a commercial use, an advert or a product. Read the owner’s usage rules before you publish.

Find the official source

LogoPNG points to official brand resources where they are available.

Find official logo assets →

Questions

Do I need to credit a company when I use its logo?

Follow the company’s brand guidelines. Some editorial uses do not require a credit, while a partner kit or licence may set a specific attribution requirement.

What should a logo credit include?

Use the company name, the logo or trademark notice requested by its guidelines, and a link to the official source when that is useful to the reader.

Can a credit replace permission?

No. Giving credit does not create permission to use a trademark or logo.