Logo file formats: SVG, PNG, WebP and EPS

The right logo file depends on where it will appear. Start with the official asset supplied by the brand, then choose the format that fits the job.

Use SVG for scalable web logos

SVG is a vector format, so it can scale up or down without becoming blurry. It is usually the most practical choice for website headers, interfaces and responsive layouts.

Use PNG when you need transparency

PNG is a raster image format that supports transparent backgrounds. It works well for slide decks, documents and simple web uses where SVG is not accepted. Use a file large enough for the final display size; enlarging a small PNG makes it soft.

Use WebP for efficient web images

WebP can keep raster logos compact while preserving transparency. It is useful for website previews and cards, but it is not a substitute for the original editable brand asset.

Use EPS only for established print workflows

EPS is a vector format often included in older or professional brand packs. A printer, agency or designer may request it. For web use, SVG is usually simpler.

Before you use any logo

A file format does not give you permission to use a trademark. Check the owner’s brand guidelines and use the official resource linked on the relevant LogoPNG brand page.