How to use company logos and trademarks

A logo file is not a licence. Check the owner’s rules before you use a company mark in a campaign, product or publication.

Start with the owner’s brand guidelines

The company’s media, press or brand page is the best place to find current files and the rules that apply to them. Look for permitted contexts, prohibited changes and any credit requirement.

Keep the mark accurate

Use an official version where possible. Do not stretch, redraw, recolour or combine a logo with another mark unless the owner’s guidance says you can.

Editorial use and commercial use are different

Showing a logo to identify a company is different from using it to suggest endorsement, sponsorship or a business relationship. If the use could imply approval, get permission first.

Keep a record of the source

Save the link to the official brand page with the file. It gives you a route back to the owner’s latest terms if the logo changes later.

Find the official source

LogoPNG links to official brand resources where they are available.

Find a brand logo →

Questions

Can I use a company logo on my website?

It depends on the purpose and the brand’s rules. A logo may be used to identify a company in an editorial context, but promotional, commercial or partnership uses often need permission.

Can I alter a company logo?

Usually no. Brand guidelines commonly prohibit changing a logo’s colour, proportions, spacing or surrounding elements.

Is this legal advice?

No. This guide is a practical starting point. For a use that carries legal or commercial risk, ask the trademark owner or a qualified adviser.