Logo variants: wordmarks, icons and monochrome marks
A brand can have several approved marks. Choose the one built for the space, background and medium you are using.
Wordmarks carry the company name
A wordmark is useful when the audience may not recognise the symbol alone. It is often the safer choice in a first mention, a press item or a partner page.
Symbols and app icons need room to work
A symbol can be clear at small sizes once the audience knows the brand. Use the official icon, keep its clear space and avoid replacing it with a cropped wordmark.
Use the approved light or dark version
Brand packs usually include marks for light and dark backgrounds. A full-colour logo is not always readable on every background, so choose the owner’s supplied alternative.
Use monochrome marks for restricted production
A single-colour version can be right for a stamp, embroidery, engraving or one-ink print job. Check the guidelines before converting a colour mark yourself.
Check the official pack
The official brand resource should show which logo variations are approved.
Find official logo assets →Questions
What is the difference between a wordmark and a logo symbol?
A wordmark uses the company name as the main mark. A logo symbol is a graphic mark that may appear with or without the company name.
When should I use a monochrome logo?
Use an approved single-colour version when the full-colour logo has poor contrast, when production is limited to one ink, or when the brand guidelines call for it.
Can I use any logo variation I find online?
No. Use the variation supplied by the brand for the background and context you have. Older versions may no longer be approved.